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CHARM HUB / LEGAL

YOUR PRIVACY.
OUR RESPONSIBILITY.

This Privacy Policy explains how CHARM HUB collects, uses, stores and protects personal information when you use our website, registration services, submission portal, ticketing and other online services.

Privacy Policy · Updated 2026
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Please read this policy carefully By using CHARM HUB, submitting registration information, purchasing products or services, or contacting us through the website, you acknowledge that you have read and understood this Privacy Policy.
01

Introduction

CHARM HUB is operated by the Cheerleading Association and Register of Malaysia ("CHARM", "we", "us" or "our").

We respect your privacy and are committed to protecting the personal information entrusted to us. This policy applies to information collected through the CHARM HUB website and related online services.

Our approach

We collect and use personal information only for legitimate purposes connected with registration, event administration, customer service, transactions, communication, security and the operation of CHARM HUB.

02

Information We Collect

Depending on how you interact with CHARM HUB, we may collect information that you provide directly to us, information generated through your use of the website, and information required to process registrations, submissions and purchases.

Registration Information Team, organisation, federation, coach, athlete and participant information submitted through registration services.
Contact Information Name, email address, telephone number, country and other contact details provided to us.
Documents & Uploads Registration workbooks, endorsement letters, payment receipts and other documents submitted through our submission or upload forms.
Transaction Information Information necessary to process orders, bookings, ticketing, merchandise, invoices and related transactions.
Website Information Technical information such as browser, device, IP address, pages visited and website interaction data where collected.
Communications Information you provide when contacting CHARM through forms, email or other official channels.
03

How We Use Your Information

We may use personal information for purposes including:

  • Processing and managing event registrations.
  • Verifying team, participant and registration information.
  • Managing event submissions and uploaded documents.
  • Processing orders, bookings, invoices and payments.
  • Providing customer and registration support.
  • Communicating important event, registration, operational or administrative information.
  • Maintaining website security and preventing fraudulent or unauthorised activity.
  • Improving the performance, functionality and user experience of CHARM HUB.
  • Complying with applicable legal and regulatory obligations.
04

Sharing & Disclosure

We do not sell your personal information. We may disclose limited information where reasonably necessary to operate CHARM HUB and provide the services you request.

  • Service providers supporting website hosting, forms, email, payment processing, analytics, security or other technical operations.
  • Event, venue, accommodation, transport or other operational partners where information is required to provide a service you have requested.
  • Government, regulatory or law-enforcement authorities where disclosure is required or permitted by law.
  • Professional advisers or other parties where reasonably necessary to protect CHARM's rights, property, safety or legal interests.
Limited disclosure

Where information is shared with a service provider, we seek to limit the information disclosed to what is reasonably necessary for the relevant purpose.

05

Cookies & Analytics

CHARM HUB may use cookies and similar technologies to support website functionality, remember preferences, maintain sessions, improve security and understand website usage.

Cookies may also be used by third-party services integrated into the website. The availability and purpose of these cookies may change as website features and services are updated.

You can manage or disable cookies through your browser settings. Some website functions may not operate correctly if necessary cookies are disabled.

06

Storage & Security

We take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, disclosure or destruction.

CHARM HUB uses HTTPS/SSL encryption for website communications where supported. However, no method of transmission or electronic storage can be guaranteed to be completely secure.

Where third-party service providers process information on our behalf, their processing may be subject to their own privacy and security policies.

07

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including registration administration, transaction records, customer service, legal, accounting, security and dispute-resolution requirements.

The retention period may therefore vary depending on the type of information and the purpose for which it is used.

08

Your Rights

Subject to applicable laws and any relevant exceptions, you may contact us to request access to personal information we hold about you, request correction of inaccurate information, or raise a concern about how your information is handled.

Where applicable, you may also request deletion of personal information. We may need to retain certain information where required for legal, accounting, security or legitimate administrative purposes.

Important

Requests may require verification of your identity before we can process them.

09

Third-Party Services & Links

CHARM HUB may contain links to or integrations with third-party websites and services, including payment, social media, video, analytics, accommodation and other event-related services.

Third-party services operate under their own privacy policies and terms. We encourage you to review those policies before providing personal information directly to a third party.

We are not responsible for the privacy practices or content of third-party websites that you access through external links.

10

Contact Us

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact CHARM through the official contact details below.

Organisation Cheerleading Association and Register of Malaysia
Office R-3A-31, Emporis Kota Damansara,
47810 Petaling Jaya, Malaysia